Our Mission
Our Story
Optic Matter was founded in 2015 by Joe Smerdon, with a vision to create a full-service property and visual marketing agency. Joe recognised the growing need for creative, high-quality content in the property and construction industries, delivered with agility to match the rapid pace of these sectors.
From the beginning, our mission has been to combine technical expertise, creativity, and client focus to produce work that truly stands out.
In 2017, Joe was joined by Anthony Benfield, who became a co-founder. Anthony’s expertise in project management helped shape Optic Matter into the dynamic, forward-thinking agency it is today.
Together, Joe and Anthony have driven the growth and innovation of the company, expanding its services and adapting to the evolving needs of our clients.
Our Team
As Optic Matter grew, we recognised the need to build a team that could bring fresh ideas and exceptional skills to the table. We’ve been fortunate to attract some of the best talent in the industry, including:
Chris Chandler, our Lead Creative, who has been instrumental in shaping the visual identity of our projects. Chris’s creative vision and attention to detail ensure that every project we deliver is not only visually stunning but also aligned with our clients’ goals.
Robbie Waters, our Content Executive, whose passion for storytelling and keen eye for detail have elevated our photography and content creation. Robbie’s work captures the essence of each project, bringing ideas to life in a way that resonates with audiences.